THE AMAZON BUSINESS MARKETPLACE
Amazon recently introduced a new Amazon Business marketplace. Amazon Business is designed to help businesses control their purchasing by giving them access to hundreds of millions of products in a shopping experience built for businesses. Amazon business is also designed for sellers who are targeting their products to other businesses.
Buying on Amazon Business
Buying on Amazon Business is great for a business of any size. Some of the buying benefits when purchasing goods on Amazon Business are:
When shopping on the Amazon Business platform businesses can now use purchase orders to improve record keeping. Amazon Business also makes it easy for businesses to compare multiple offers on products.
Buying on Amazon Business is great for a business of any size. Some of the buying benefits when purchasing goods on Amazon Business are:
- Free two-day shipping on orders of $49 or more
- Exclusive business only price discounts
- Shared payment methods used for your entire organization
- Multi-user accounts
- Establish order approval workflows
- Establish a purchasing system with specific PO numbers per order
When shopping on the Amazon Business platform businesses can now use purchase orders to improve record keeping. Amazon Business also makes it easy for businesses to compare multiple offers on products.
Selling on Amazon Business
Selling on Amazon Business is a great way to introduce a product(s) to a new group of customers. The Amazon Business marketplace operates basically the same way the Amazon.com marketplace operates. You have the ability to list your full selection of products with product images, bullet points and description.
The difference with an Amazon Business seller account is you can create business-only offers so buyers who are purchasing larger quantities for their business can take advantage of the business pricing. Tiered pricing is also available with an Amazon Business Seller account. It's a unique feature that provides the ability to set discounts for purchasing multiple units of the same item at a discounted price. This is a major pain point with Amazon Seller Central or Vendor Central. There is no way to set discounts if a buyer wants to purchase more than one item.
Sellers can create exclusive discounts only available to Amazon Business buyers based on the number of items they are purchasing. Sellers can establish either percentage discounts or value discounts based on the number of units being purchased.
The Amazon Business platform is rapidly growing as more products are added and more business customers and seller join. It's a great way to increase sales and capture new customers by selling B2B instead of just B2C.
Selling on Amazon Business is a great way to introduce a product(s) to a new group of customers. The Amazon Business marketplace operates basically the same way the Amazon.com marketplace operates. You have the ability to list your full selection of products with product images, bullet points and description.
The difference with an Amazon Business seller account is you can create business-only offers so buyers who are purchasing larger quantities for their business can take advantage of the business pricing. Tiered pricing is also available with an Amazon Business Seller account. It's a unique feature that provides the ability to set discounts for purchasing multiple units of the same item at a discounted price. This is a major pain point with Amazon Seller Central or Vendor Central. There is no way to set discounts if a buyer wants to purchase more than one item.
Sellers can create exclusive discounts only available to Amazon Business buyers based on the number of items they are purchasing. Sellers can establish either percentage discounts or value discounts based on the number of units being purchased.
The Amazon Business platform is rapidly growing as more products are added and more business customers and seller join. It's a great way to increase sales and capture new customers by selling B2B instead of just B2C.