In 2000, Amazon was selling books online. And now it is the biggest online retailer in the world. An online shopper can shop for an unlimited number of products on Amazon. Now Amazon is inventing more ways to bring products to you. One new way called Counter allows an online buyer can pick up his/her product from a brick and mortar store. Amazon has partnered up with the pharmaceutical store Rite Aid and now you can buy medicine on the internet and pick it up from more than a hundred outlets of the Rite Aid across the US.
Why Amazon launches Counter?
It is a fact that people are buying online and that online buying lacks the experience of personal touch. The Counter is being launched to provide the customers with the experience of brick and mortar purchasing. Now with the partnership with Rite Aid, Amazon can sell the medicines online and the customer can pick it from the retail outlet of the Rite Aid.
Why customers prefer to buy on Amazon?
Customers prefer to buy on Amazon due to the unbiased rating system and the section of reviews. One can read all the reviews and get the pros and cons of the product. This information helps the customer to choose wisely. You can select a product and find it on Amazon. Then you can find honest reviews and those reviews will give you an accurate picture of what you are getting for your money. Complete information is the key to making the right decision and Amazon provides that information. That is why a customer wants to do business with Amazon.
What will be the outcome of the Amazon partnership with Rite Aid?
The outcome of the partnership will also be beneficial to the customers. For example, if you have a need to buy a medicine then you can purchase it online and pick it up from the nearest Rite Aid store and you will get the discounted price. The other benefit is the convenience of online shopping. You do not have to wait for the delivery service to knock at your door. Your process of buying will include the online transaction and picking the drug from the store counter.
This Counter strategy of Amazon will help both the customers and the store. The customer will get the quality reviewed product and the store will get more sales. From a business point of view, this strategy is innovative and is another step forward in improving the customers shopping experience.
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