It’s no surprise that more and more advertisers are spending more time and more money on their Amazon business. In the past, the main two places that advertisers would spend their money on would be Google search and Facebook. As the customer shopping habits have changed so has the advertising landscape.
Some advertisers are now moving more than half of their budget to Amazon which they would typically have spent on Google. According to Market research company eMarketer, they estimates Amazon will pull in $4.61 billion in U.S. digital ad revenue this year. At that amount it makes Amazon the third largest online ad platform behind Google and Facebook. Amazon continues to grow its market share and currently makes up 4.15 percent of total U.S. digital ad revenue, compared to Facebook and Google their percent has declined over the past year. Emarketer expects that Google and Facebook will make up 57.7 percent of U.S. digital ad revenue (37.1 percent and 20.6 percent, respectively), down from 59.1 percent in 2017.
More and more people are shopping on Amazon and starting their product research on Amazon which has caused advertisers to put their money where the shoppers are going. With the ever-increasing competition on Amazon it is becoming more important to develop an in-depth, strategic marketing plan to stay ahead of the competition. Let The Starren group help you with your adverting strategy. We will help put your brand in front of the right shoppers to help take your business to the next level.
If you want to learn more about how The Starren Group can help your business grow by leveraging the different Amazon marketing opportunities Contact Us and one of our qualified Amazon marketing consultants will be in touch with you shortly.