It’s no secret that traditional retailers have been struggling as brick-and-mortar legacy stores have been threatened by competition from digital powerhouses like Amazon. Amazon will surpass Macy’s this year, which announced last year it would close 100 stores, to become the largest seller of apparel in America.
Shopping habits of the consumer continue to shift online. Online clothing and accessory shopping hit a whopping 21% of total retail sales last year (estimated by equity research firm Cowen and Company).
Amazon is by far the biggest beneficiary of e-commerce growth, accounting for 43 cents of every dollar spent online in the last year. Think about that for a second. One company handled almost half of all internet sales for the entire country. How’s that for dominance? And, as the trend towards e-commerce continues that number will only continue to grow.
Amazon’s direct sales of clothing plus the commission it collects on sales by independent merchants on its site were $22 billion last year. In other words, 6.6% of the market. Cowen estimates by 2021, in less than five years, Amazon will account for over 16% of all apparel sales!
Amazon is focusing on improving clothing selection, improving images to give shoppers a better depiction of the garments (we all know how important good images are to selling your product!) and offering free returns on most apparel so customers don’t have to worry about sending items back.
Don't miss your chance to sell your products on Amazon. Ride the wave as Amazon continues its push further into fashion and apparel.
If you are looking to launch your products, apparel or otherwise, on Amazon, The Starren Group is here to handle anything and everything that you need. We can manage 100% of the entire selling process or recommend specific improvements to your existing Amazon account. We will help list your products, create custom marketing strategies, promotional campaigns and navigate the complicated Amazon landscape for you. We are here to do whatever is necessary to help grow your Amazon business.
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