Yup, you guessed it. Based on a recent study conducted by the research firm Slice Intelligence. U.S. Shoppers aged 18-34 years old (Millennials) use Amazon to buy more clothes than any other retailer.
Just about 17% of all millennial online clothing sales in 2016 was completed on Amazon.com. The next closest retailer was Nordstrom's at 8%. Take a look below at a graph generated by Slice Intelligence demonstrating that retails sales in 2016 by millennials.
If you had any doubts before that customers weren't using Amazon to shop for clothing it might be time to rethink your assumptions. With the growing trend of more and more people shopping on Amazon for all different types of products its never to late to get your products listed and start capturing marketing share and driving sales.
Contact Us to learn more about The Starren Group and how we can help you leverage Amazon to grow your business.