According to stats, Millennials will make more than 60% of purchases this year alone, rising a great deal from 47% back in 2017. According to the CouponFollow study, the percentage of shopping undertaken in brick-and-mortar stores will fall from 53% recorded in 2017, or 40% in 2019.
The worlds largest retailer uses a small yet powerful piece of real estate named the Buy Box. Buy Box is set in place to help boost sales, and different buy boxes differ depending on the marketplace. While almost all of them has something in common, behind every add to cart, or buy now lies a seller. Which seller is allowed to own the space changes based on four different factors. Keep in mind that on Amazon alone Buy Boxes calls for 82% sales.
In the last few years, we have heard a great deal about breaking up Amazon.com, Inc. In the first week or March, there was a widely discussed post, as Democratic Presidential Candidate, Senator Elizbeth Warren made a public statement stating that Amazon, Facebook, & Google have alarming power. Presenting her case to structurally change the tech industry.
Amazon is planning on spending approximately $800 million in this quarter to help reduce their delivery time frame for top customers. Now, instead of two-day delivery, top Amazon buyers will be able to enjoy a single day delivery plan. The plan is set in motion to help review their e-commerce franchise, and fight great competition such as eBay, Walmart, & Target.
The 2019 Amazon Consumer Survey ran by CPC strategy focuses mainly on driving purchases, and the Gen Z female population is obsessed with Amazon. While a great deal of consumers start searching for any products on Amazon, the Gen Z female population is more like to take on Amazon than others. CPC strategy shows clear marking of how Gen Z females are involved in Amazon searches than any other demographic.
Shopping channels and outlets are about to face some powerful competition as Amazon announces Amazon Live. This all-new service allows sellers to live stream their products, which is currently only being offered to Amazon Professional Sellers. While Amazon Professional Sellers will not be able to engage with customers in real time, they will still be able to advertise their products in style.
Advertising has really taken the lead in the last few years and shows promising growth in the years to come. This highly profitable opportunity was not missed by the e-commerce giant Amazon.com. As their digital ad platform is currently ranked as the third largest in the U.S. alone. Accordingly, to eMarketer, Amazon has been slowly but surely chipping away business form Facebook, and Alphabet attendant Google.
If you too are one of the many unlucky Amazon vendors that did not receive a purchase order from Amazon then you are not alone. With you is a great bunch of vendors who is still waiting on its questions to be answered by Amazon. To help you clear out the confusion, we have come up with a working system. Making sure we cover all our basic point.
Contact Us to learn more about The Starren Group and how we can help you leverage Amazon to grow your business.