The biggest retailer on the internet is Amazon. When you search for a term like as basic as “towels” then you find more than 60,000 products available. This is the magnanimity of Amazon. There are a large number of products available for an online shopper. But things get serious when a customer visits the website and look for the product he/she desires and after looking at multiple products, decides to purchase nothing. This happens a lot and it is a problem for online retailers. The main cause of this indecision is the choice of too many products. The customer gets confused and their defense mechanism is not to buy. To solve this problem Amazon introduced the “choice badge” in 2015. And it is working really well.
Why Amazon introduced choice badge?
Choosing the best product that justifies the price is a hectic chore. The customer cannot get enough material for purchase by only looking at the ratings and reviews. The judgment of the customer needs a helping hand. That‘s why Amazon introduced choice badge.
What is the Amazon choice badge?
It the badge awarded to the product when the product proves itself best for the customer. It is not clear how the products are graded but the choice badge is the only thing that makes the decision of buying smooth and easy. Whenever a customer searches for a product on the Amazon, he finds a great choice. But Amazon recommends one product with the choice badge. That product may be the cheapest or have the best review but the choice badge is given on the basis of the behavior of the product during the sale. A new product may not get a choice badge.
The effects of the choice badge
The biggest online retailer on the internet now has a choice badge for the products. This badge had made shopping easy and wonderful. One can easily deduct that which brand is top-selling and which brand is economical. The selling frequency of the products with the choice badge is higher than the other products. This has made Amazon a big profit every quarter.
How Amazon Awards a choice badge?
The choice badge is awarded by the supercomputer of the Amazon. And there is an algorithm behind it. Many tried to crack the code but still no one is sure about the code. But some things have been categorized by the researchers. Amazon computer considers the selling frequency of the product. It considers the price of the product as compared to competing products. The ratings and reviews also take part in awarding of the choice badge. Amazon also considers one more key factor and which is the returning of the product. If a product has return frequency then it may not be awarded a choice badge. And the last known factor for the badge is the time of shipping. Amazon awards the choice badge to the products which are ready to ship within a day.
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