THE SERVICES THE STARREN GROUP OFFER
At The Starren Group, we have the knowledge, experience and expertise to recommend and implement an Amazon program to improve the way you sell your products on Amazon. We help our clients secure a competitive advantage in selling their products in this ever-expanding marketplace. It does not mater if you own a small or large business, selling one or 100 products, we can help implement changes to increase product visibility and drive sales.
Our main area of expertise is leveraging the Amazon platform to increase sales and product visibility. We have developed extensive experience with using Amazon programs such as Seller Central, Vendor Central, Amazon Marketing Services, Amazon Business, Fulfilled By Amazon (FBA) and Multi Channel Fulfillment. Our strategic selling initiative is focused on managing Fulfillment By Amazon logistics, exploiting marketing opportunities through strategic advertising (promotions and campaigns) and product optimization/positioning techniques to meet the new and evolving needs of the online consumer. Our core competencies are listing your products on the Amazon Marketplace and utilizing the Fulfillment by Amazon program.
Our main area of expertise is leveraging the Amazon platform to increase sales and product visibility. We have developed extensive experience with using Amazon programs such as Seller Central, Vendor Central, Amazon Marketing Services, Amazon Business, Fulfilled By Amazon (FBA) and Multi Channel Fulfillment. Our strategic selling initiative is focused on managing Fulfillment By Amazon logistics, exploiting marketing opportunities through strategic advertising (promotions and campaigns) and product optimization/positioning techniques to meet the new and evolving needs of the online consumer. Our core competencies are listing your products on the Amazon Marketplace and utilizing the Fulfillment by Amazon program.
The Starren Group is here to handle anything and everything that you need with regards to selling on Amazon. We can recommend specific improvements to your existing Amazon account or we can handle 100% of the entire selling process. We can help list your products, create custom marketing and promotional campaigns, handle customer inquiries and anything else connected to selling on Amazon. We are here to do whatever is necessary to help your Amazon business grow.
A majority of our clients have engaged us to manage the entire Amazon process for them. These clients prefer to focus their time on other business initiatives while we handle Amazon. When we say the "entire Amazon process" we are referring to the following:
Services that we can provide:
If you have any question about these services or would like to discuss a specific project please Contact Us.
A majority of our clients have engaged us to manage the entire Amazon process for them. These clients prefer to focus their time on other business initiatives while we handle Amazon. When we say the "entire Amazon process" we are referring to the following:
Services that we can provide:
- List your products using our Amazon Professional Seller / Business account or we can establish a new Amazon account on your companies behalf
- List your products and setup an FBA (Fulfillment By Amazon) account on Amazon.com and/or Amazon.ca
- Ensure your products are delivered and processed correctly at Amazon Fulfillment centers (Amazon FBA program) enrolling your products into the Amazon Prime marketplace
- Secure category approval if product(s) fall into one of the Amazon Restricted Categories
- Setting up product detail pages with descriptions and key points based on competitive research and optimization techniques to increase the number of customer views
- Increase product rankings by implementing Amazon SEO strategies
- Increase the number of Amazon product reviews
- Send customize Post Purchase Emails to continue engaging with the customer (Read below to learn more)
- Develop custom Amazon marketing programs for your product(s) to drive sales and product awareness
- Responding to customer questions or inquiries about your products
- Plus anything else that is related to selling your products on Amazon
If you have any question about these services or would like to discuss a specific project please Contact Us.
The Starren Business Matrix
Below is a diagram that illustrates how we leverage our expertise to increase product awareness and drive sales. Although, Amazon Google and Shopify are key components of this chart, the real driver of this matrix is Amazon.
Below is a diagram that illustrates how we leverage our expertise to increase product awareness and drive sales. Although, Amazon Google and Shopify are key components of this chart, the real driver of this matrix is Amazon.
Amazon is a great company with many services and features. Each one of those different features were developed and designed for a distinct reason. Although Amazon is trying to solve problems and make it easier for sellers to reach their customers, they have also done a good job making things more complicated. They have created so many different options that unless you know how to navigate it you will feel overwhelmed and will spend valuable time trying to figure it out.
GENERATING AMAZON REVIEWS
Generating honest Amazon reviews is one of the most important and sometimes most difficult things to do as a seller on Amazon. Over 70% of Americans say they look at product reviews before they make a purchase. So it is extremely important to have reviews for your item. If you are looking to make a purchase on Amazon and you see a product with only 1 or 2 reviews, you will most likely purchase a different product with more reviews.
The issue and struggle with selling a brand new product on Amazon is starting with zero reviews. If you have zero reviews it is very difficult to generate sales and establish trust from the customer. This problem is a very common problem that frustrates every seller and usually leads to the following two questions. How do you generate sales if you don't have any reviews? How can you generate reviews without sales? Generating product reviews will help ensure your products success over the long term. As long as those reviews are honest reviews and the product is a "good" product you will be well on your way to thriving in the ultra competitive Amazon market.
Post Purchase Engagement
After a customer completes a purchase on Amazon, engaging with that customer to encourage a product review is extremely important. A very small percentage of customers take the time to leave product reviews after a purchase. Generating sales is almost always your top priority, but getting a customer to write a review (hopefully positive) after a purchase is what will help drive your sales ranking and encourage others to purchase your product. We will help increase the percentage of reviews you receive with a post purchase engagement program. With customized programs that fit the needs of our clients we can help develop a personal connection with your customers and develop a brand identity.
IMPORTANT UPDATE: Amazon has changed their Terms Of Service (TOS). It is now against Amazons TOS to give away free or discounted product in exchange for a review. If you continue to use this practice you are at risk of loosing your selling privileges and having your account closed.
The issue and struggle with selling a brand new product on Amazon is starting with zero reviews. If you have zero reviews it is very difficult to generate sales and establish trust from the customer. This problem is a very common problem that frustrates every seller and usually leads to the following two questions. How do you generate sales if you don't have any reviews? How can you generate reviews without sales? Generating product reviews will help ensure your products success over the long term. As long as those reviews are honest reviews and the product is a "good" product you will be well on your way to thriving in the ultra competitive Amazon market.
Post Purchase Engagement
After a customer completes a purchase on Amazon, engaging with that customer to encourage a product review is extremely important. A very small percentage of customers take the time to leave product reviews after a purchase. Generating sales is almost always your top priority, but getting a customer to write a review (hopefully positive) after a purchase is what will help drive your sales ranking and encourage others to purchase your product. We will help increase the percentage of reviews you receive with a post purchase engagement program. With customized programs that fit the needs of our clients we can help develop a personal connection with your customers and develop a brand identity.
IMPORTANT UPDATE: Amazon has changed their Terms Of Service (TOS). It is now against Amazons TOS to give away free or discounted product in exchange for a review. If you continue to use this practice you are at risk of loosing your selling privileges and having your account closed.
If you are interesting in any of the above services or you just want to learn more about how The Starren Group can help your business, fill out the Contact Us form and we will set up a call to review your business needs.