Our Amazon Growth Services
End-to-end Amazon strategy, optimization, and advertising to scale your brand profitably.
How to Choose the Right Amazon Service
Most brands don’t struggle on Amazon because they lack effort. They struggle because they’re missing a clear strategy, disciplined execution, and a partner who understands how all the pieces connect.
At The Starren Group, we don’t treat Amazon as a checklist of services. We treat it as a revenue engine that needs to be built, optimized, and scaled with intention.
Whether you need full ownership or targeted support, our services are designed to drive measurable growth, improve profitability, and create long-term momentum.
Full Account Management
We take full ownership of your Amazon business, managing day-to-day operations while building a clear path for long-term growth. From catalog and inventory to advertising and performance tracking, every lever is aligned to drive revenue and efficiency.
Listing Optimization
We transform your product detail pages into high-converting assets through strategic SEO, compelling copy, and optimized visual content. Every update is rooted in data, ensuring your listings rank higher, convert better, and stay competitive.
Amazon Advertising
We build and manage advertising programs designed to scale profitably, not just spend efficiently. By aligning campaigns with your business goals, we focus on driving incremental revenue while improving overall account performance.
Custom Consulting
We provide tailored guidance based on your specific challenges, goals, and growth stage. Whether you need strategic direction or help solving complex problems, we bring experienced, operator-level thinking to your business.
Retail and Catalog Expansion
We identify and execute opportunities to expand your catalog in a way that drives incremental revenue and market share. From new product launches to variation strategy and bundling, we help you grow with intention, not guesswork.
Analytics and Insights
We turn your data into clear, actionable insights that drive smarter decisions across your Amazon business. From performance tracking to forecasting, we help you understand what’s working, what’s not, and where to invest next.
Why Brands Choose Us
We’re not a plug-and-play agency. We focus on building Amazon strategies that actually drive results.
Full Service Amazon Account Management
End-to-end management for brands that want to scale faster
For brands that want a fully managed solution, we handle every aspect of your Amazon business. From day-to-day execution to long-term strategy, we act as an extension of your team to drive growth across your entire account.
What’s included:
- Seller Central or Vendor Central management
- Listing and catalog optimization
- Amazon PPC campaign management
- Inventory planning and demand forecasting
- Pricing strategy and Buy Box optimization
- Ongoing performance monitoring and reporting
Built for brands that:
- Want to scale aggressively on Amazon
- Don’t have internal Amazon expertise
- Need a partner to manage both strategy and execution
Amazon Listing Optimization & SEO
Improve visibility, conversion, and organic ranking on Amazon
Your product listing is your storefront. If it’s not optimized, everything else becomes more expensive. We optimize listings to improve both Amazon SEO (search ranking) and conversion rate, which directly impacts sales and advertising efficiency.
- Keyword research and SEO structure
- Product titles, bullet points, and descriptions
- A+ Content and enhanced brand storytelling
- Image strategy, including infographics and lifestyle visuals
- Conversion rate optimization based on shopper behavior
Why it matters:
Better listings lead to:
- Higher organic rankings
- Lower advertising costs
- Improved conversion rates
- More consistent sales velocity
Amazon Advertising Management
Drive profitable growth with optimized Amazon PPC campaigns
Amazon advertising is one of the fastest ways to scale, but also one of the easiest places to waste money. We build and manage Amazon PPC strategies that focus on profitability, scalability, and long-term ranking improvements.
What we manage:
- Sponsored Products, Sponsored Brands, and Sponsored Display
- Full-funnel campaign structure and segmentation
- Keyword research, harvesting, and bid optimization
- Budget allocation and scaling strategies
- Ongoing performance analysis and optimization
Our approach:
We don’t just chase ROAS. We focus on total account performance, including TACoS, contribution margin, and organic rank lift.
- Segment campaigns by intent to separate brand defense from new customer acquisition
- Continuously harvest high-performing search terms and eliminate wasted spend
- Align advertising strategy with inventory, pricing, and profitability targets
- Scale campaigns based on contribution margin, not just top-line revenue
- Use data-driven testing to improve efficiency and unlock incremental growth
Custom Amazon Consulting Services
Strategic guidance to launch, scale, and fix Amazon performance
Whether you're entering Amazon for the first time or trying to break through a growth ceiling, our Amazon consulting services are designed to give you clarity and direction. We work closely with your team to identify opportunities, fix inefficiencies, and build a roadmap for sustainable growth.
- Amazon go-to-market strategy for new product launches
- Marketplace expansion across US and international regions
- Full Amazon account audits, including content, ads, and operations
- Competitive analysis and category positioning
- Growth planning tied to revenue, margin, and inventory constraints
When this makes sense:
- You have an internal team but need senior-level strategy
- Growth has stalled and you don’t know why
- You’re investing in Amazon but not seeing efficient returns
Retail and Catalog Expansion
Strategic catalog growth designed to drive incremental revenue and market share
Most brands don’t have a traffic problem, they have a catalog strategy problem. We identify where your assortment is leaving revenue on the table and build a structured expansion plan that captures more demand, increases average order value, and strengthens your position within the category.
What’s included:
- New product launch strategy and go-to-market planning
- Variation structure optimization to improve discoverability and conversion
- Bundling, multipacks, and virtual product strategy to increase AOV
- Gap analysis to identify missing SKUs and category opportunities
- Competitive and category benchmarking to guide expansion decisions
Why it matters:
A stronger catalog leads to:
- Increased share of search and category visibility
- Higher average order value and revenue per customer
- Better cross-sell and upsell opportunities
- More efficient advertising through broader product coverage
- Reduced reliance on a small number of hero SKUs
Amazon Analytics & Marketplace Insights
Turn Amazon data into actionable growth decisions
Most brands are sitting on data but not using it effectively. We help translate Amazon reporting into insights that actually drive performance. Our analytics approach focuses on identifying what’s working, what’s not, and where the biggest opportunities exist across your catalog.
Key capabilities:
- Amazon Search Query Performance analysis
- Keyword and ranking trend analysis
- Conversion rate and traffic diagnostics
- Share of voice and competitive benchmarking
- Profitability analysis across ASINs and campaigns
What you get:
- Clear reporting dashboards
- Weekly or monthly performance insights
- Strategic recommendations, not just data
Partner With an Experienced Amazon Agency
Book a free audit and discover your Amazon growth opportunities.
Send us a message
Interested in learning more? Looking for a free Amazon account audit? Tell us about your brand.