If you have ever been a seller on Amazon, you might have experienced various counterfeit issues. One might be that your product content you had is suddenly changed by a third-party seller which can leave your customers confused. 
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You are not alone, as this is the story of many people. However, luckily Amazon Brand Registry exists and can provide solutions to such issues. Let's see how. 

For the longest time, Amazon has received criticism over its pricing policy that does not allow sellers to have control over the pricing over their products. To get into a little more detail, the policy was such that sellers were forced to raise their prices on other selling platforms in order to maintain the integrity and potential margin.
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This was unfair to customers, of course, who could be getting the products for a lower retail price, but there was no way around it. In lieu of the situation and growing criticism, Amazon has tweaked its pricing policy and introduced a new initiative called ‘Sold By Amazon’ to resolve this very issue. ‘Sold by Amazon’ basically gives Amazon control over the pricing over the products that they sell and ship, allowing them to cut prices and offer discounts by providing a settlement or payout to the sellers. 

Walmart is a household name around the country and for a good reason. It is home to anything and everything that you could possibly need. In recent developments, Walmart has decided to branch out on the online front looking into generating more traffic selling and distributing products on Walmart.com. 

Currently, Google still holds the largest ad market share in the United States. However, Amazon's market share is growing at a remarkable rate and is expected to dominate even Google only in a few year's time, as reported by the new eMarketer forecast. 
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Amazon's advertising business has grown at an alarming rate over a few years. With its online ad business going up to 37%, making it $3 billion in the second quarter, and its digital ad business increasing up to 8.8% in 2019 from 6.8% in 2018 of the US's total digital spend. Amazon is now a contender of Facebook and even Google.  

If you are a regular customer of Amazon, you would know that if you search for a product on Amazon, you get multiple results, including products that are not even relevant. The search algorithm of the website has always been a complete mess. 

However, just recently, Amazon made some changes to its search algorithm. You might be thinking that the search will now be as per the relevance of the products, but unfortunately, it’s not. The search algorithm is now based on which of the products selling through Amazon would make Amazon more profit.  

​The competition in the market has made it near to impossible to maintain brand loyalty. People have lost the drive to purchase the same product repetitively and remain loyal to the brand, irrespective of what the competitors have to offer. Online retailers have the risk of being unable to manage brand loyalty if they operate through random distributors. Those retailers who use Amazon, a trustable competitor in e-commerce, can have an upper hand over those who do not work with Amazon as it offers multiple facilities and rights to its third party retailers to ensure overall satisfaction of both the supplier and the customer.

​Nothing in the labyrinth that is web-based shopping is ever what it appears. Except if it's an item you definitely know, purchasing something is always somewhat of a bet. Products are difficult to evaluate through a screen. To settle on a choice, purchasers regularly depend on the individuals who bought before them: They read the audits.

​The biggest retailer on the internet is Amazon. When you search for a term like as basic as “towels” then you find more than 60,000 products available. This is the magnanimity of Amazon. There are a large number of products available for an online shopper. But things get serious when a customer visits the website and look for the product he/she desires and after looking at multiple products, decides to purchase nothing. This happens a lot and it is a problem for online retailers. The main cause of this indecision is the choice of too many products. The customer gets confused and their defense mechanism is not to buy. To solve this problem Amazon introduced the “choice badge” in 2015. And it is working really well.