In the last two decades, we have seen Amazon evolve from a seller of goods to become a conglomerate active in other areas like digital media, devices and logistics. The retail giant from Seattle, was founded in 1994, and has continued to redefine itself and now holds the title of the world's largest internet retailer.
Moreover, online brands that wish to stay relevant must succeed on Amazon. A variety of digital commerce executives offered strategies for doing so at an Amazon and Me workshop at the Internet Retailer Conference and Exhibition in Chicago. Below are six key insights for winning on Amazon: