​The 2019 Amazon Consumer Survey ran by CPC strategy focuses mainly on driving purchases, and the Gen Z female population is obsessed with Amazon. While a great deal of consumers start searching for any products on Amazon, the Gen Z female population is more like to take on Amazon than others. CPC strategy shows clear marking of how Gen Z females are involved in Amazon searches than any other demographic.

​Shopping channels and outlets are about to face some powerful competition as Amazon announces Amazon Live. This all-new service allows sellers to live stream their products, which is currently only being offered to Amazon Professional Sellers. While Amazon Professional Sellers will not be able to engage with customers in real time, they will still be able to advertise their products in style.