​According to stats, Millennials will make more than 60% of purchases this year alone, rising a great deal from 47% back in 2017. According to the CouponFollow study, the percentage of shopping undertaken in brick-and-mortar stores will fall from 53% recorded in 2017, or 40% in 2019.

​The worlds largest retailer uses a small yet powerful piece of real estate named the Buy Box. Buy Box is set in place to help boost sales, and different buy boxes differ depending on the marketplace. While almost all of them has something in common, behind every add to cart, or buy now lies a seller. Which seller is allowed to own the space changes based on four different factors. Keep in mind that on Amazon alone Buy Boxes calls for 82% sales.

​In the last few years, we have heard a great deal about breaking up Amazon.com, Inc. In the first week or March, there was a widely discussed post, as Democratic Presidential Candidate, Senator Elizbeth Warren made a public statement stating that Amazon, Facebook, & Google have alarming power. Presenting her case to structurally change the tech industry.

​Amazon is planning on spending approximately $800 million in this quarter to help reduce their delivery time frame for top customers. Now, instead of two-day delivery, top Amazon buyers will be able to enjoy a single day delivery plan. The plan is set in motion to help review their e-commerce franchise, and fight great competition such as eBay, Walmart, & Target.