Amazon’s Market Reach Is Crazy

​In the last few years, we have heard a great deal about breaking up Amazon.com, Inc. In the first week or March, there was a widely discussed post, as Democratic Presidential Candidate, Senator Elizbeth Warren made a public statement stating that Amazon, Facebook, & Google have alarming power. Presenting her case to structurally change the tech industry.

Even if by any stroke of luck the Massachusetts Senator is able to break up Amazon, it is questionable why Warren put Seattle startup on her list. Keeping in mind that Amazon is one of the only U.S. tech company that has shown growth in multiple markets.
 
Amazons' Reach:
Amazon is considered to be the world’s largest retailer and with a good reason. However, Amazon is much more than just a retailer. As it sells advertising, making it direct competition for Facebook & Google. Moreover, being a hardware maker Amazon is expanding their line of smart speakers, video streaming gadgets, and more along the way. In addition, Amazon Studios offers original television series and movies that you can stream, they have already started stealing awards from HBO and Netflix. If that wasn't enough, Amazon's association with Whole Food Market and cashierless convenience stores making it one of the most rapidly growing fleets in the country. However, that is not enough, as of now Amazon is one of the worlds largest cloud service provider.
 
Just hearing about the bits of sectors Amazon has broken through makes you realize how crazy their reach is within the U.S. and the world. Here is how they have grown:
 
1995: Amazon.com went live as a bookseller.
2018: They are still the largest U.S. book retailer.
 
1999: Amazon started stocking electronics, toys, kitchen and home goods, software and video games.
2018: The company consists of 45% of the industry.
 
2000: Amazon launched their Marketplace.
2018: Dominating across e-commerce categories.
 
2005: Amazon launched it's Prime Membership Program.
2018: Right behind Netflix in the largest pair membership program.
 
2006: Amazon launched Web Services, S3 a major Cloud Computing service.
2018: Grasped a major lead in the industry.
 
2007: Amazon launched Kindle e-reader, and it's hardware product.
2018: Third largest in the U.S. and stretching over device types.
 
2009: Amazon acquired the online shoe retailer Zappos.
2018: The Largest online seller of apparel and footwear.
 
2017: Amazon acquired Whole Foods.
2018: Fifth largest U.S grocery seller.
 
These are just small aspects of how Amazon has expanded its market reach. Simply by offering services required at a better pace and standard Amazon was able to reach top positions in most of the aspects. Collectively they can easily control the web, grocery, apparel, appliance, entertainment, and so much more.