The worlds largest retailer uses a small yet powerful piece of real estate named the Buy Box. Buy Box is set in place to help boost sales, and different buy boxes differ depending on the marketplace. While almost all of them has something in common, behind every add to cart, or buy now lies a seller. Which seller is allowed to own the space changes based on four different factors. Keep in mind that on Amazon alone Buy Boxes calls for 82% sales.
Amazon, Walmart, and a few selected products on eBay are categorized and factorized; to determine which seller is able to achieve Buy Box. while the algorithm is different, there are some similarities set in place. Here is an easy to learn and understand guide to marketplace Buy Boxes.
Amazon Buy Box:
Amazons Buy Box algorithm is a tad bit more complex than most marketplaces. Which is why it has sellers constantly optimizing their listings, and Amazon regularly runs algorithm changes. However, there are a few key factors that you can keep in mind when trying to land a Buy Box. Pricing, speedy fulfillment, stock levels, and customer satisfaction are at the top.
Walmart Buy Box:
With the expansion of Walmart’s online business, they too have added a level of sophistication to their Buy Box algorithm. For years sellers grabbed buyers attention by placing their items at the lowest possible price. However, that changed with Walmart's new algorithm. Shifting their focus towards Buy Boxes. The way to secure a spot is by offering competitive pricing, fast shipping tags, and inventory.
How To Win The Buy Box?
As you can tell each marketplace offers a different Buy Box algorithm, but each comes with a few uniting features. So if you are working towards capturing a Buy Box then there is what you must keep in mind.
Amazon, eBay, and Walmart are slightly more include towards sellers who their products at the lowest possible rate. This includes the lowest shipping cost, so you cannot cheat your way out. This is not a race to the bottom, but a fair settlement. Using a repricing software you can capture more Buy Boxes, and even set an automatic price raise to ensure profit maximization.
It's no secret that marketplaces are looking to meet their visitor's needs. Which means making sure that not only is the visitor is able to find exactly what they are looking for, but there is enough stock for a large order. It's no secret that marketplaces reward sellers that offer a healthy stock level.
Fast shippers are not only appreciated by the customers, but they are also highly appreciated by the marketplace as well. The more you sell, the more money the marketplace is able to grab. Meaning, the faster you deliver, the more you are appreciated. Expect a stronger standing ground after offering speedy fulfillment.
One of the main aspects that can ensure you a Buy Box is customer satisfaction. Think of it this way, the level of experience you offer will set their purchasing habits. So each time you make a customer happy, they will be more likely to come back to the marketplace for another sale.
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