What is Amazon Brand Registry - Is it Worth It?

If you have ever been a seller on Amazon, you might have experienced various counterfeit issues. One might be that your product content you had is suddenly changed by a third-party seller which can leave your customers confused. 
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You are not alone, as this is the story of many people. However, luckily Amazon Brand Registry exists and can provide solutions to such issues. Let's see how. 

What is Amazon Brand Registry? 
Launched back in early 2017, Brand Registry was developed to provide a way for brand owners to protect the trademarks they have registered. The authentic brand owners could provide a legitimate interface to their customers and provide them access to proprietary text and other useful tools. 
It helps the brand owners in an effective way to get them verified, protect their property from third-party sellers, and help their brand grow on Amazon. 

Is Getting Amazon Brand Registry Really Worth It? 
You might be thinking that the case due to which sellers primarily use the Registry is rare, so whether you should use it not. Moreover, is spending money on something as rare as this would be worth it or not? Well, let's see the reasons for getting the Registry. 

1. Accurate Brand Representation 
First and foremost, Brand Registry gives you total control over the product pages associated with your brand name. You can sit back and relax that the customers cannot get false information related to your product. 

2. Powerful Search & Report Tools 
Brand Registry provides the sellers with some extremely useful tools to find potential infringement cases and take action against them. 

I. Global Search 
This lets you browse for the content from different stores on Amazon around the globe on the same screen. You do not even need to navigate. 
II. Image Search 
You can even input the image that's under your hood, and it will return all the products that are illegally using your images around the world. 
 
 
III. Bulk ASIN Search
This lets you search with respect to a list of ASINs or URLs to explore infringement cases. 

IV. Sorting 
Sorting the average customer ratings of ASINs is also available for estimating popularity. 
As soon you are done with your search and find some cases that seem to be infringement, you can contact Amazon and ask them to look into them, taking appropriate actions against them and taking them down immediately. 

3. Additional Brand Protection Schemes 
This lets you protect your brand name on the site from any bad listings. Once you supply enough information about your brand to Amazon Brand Registry, it uses the techniques below to guard it effectively. 

I. Listings that are falsely using your trademarked brand titles. 
II. Images that house the logo of your brand but aren't your products. 
III. Sellers falsely shipping from countries where your goods are not distributed. 
IV. Product listings illegally created with your brand names. 
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4. Brand-building Benefits 
Not only does it protect your brands from infringement issues, but it also helps your brand on Amazon to grow through tools like Enhanced Brand Content, Sponsored Brands, and Brand Dashboard!