Rumors suggest that some Amazon sellers could soon hear from Massachusetts state officials, asking them to settle their unpaid sales taxes.
This Tuesday Amazon notified its sellers that they will be handing over important and confidential merchant information to the State. This will include the marketplace sellers Federal Tax ID number, the estimated value of their inventory currently secured in Amazon warehouses in Massachusetts.
The attention-grabbing business in the USA is wide, and anyone who wishes to sell a service, idea, or product needs potential customers to be interested. Last year alone approximately $212 billion was spent to achieve this task alone. Most of which is directed towards online advertising. To be specific a great deal of sellers have now turned to Amazon for their advertising needs. Allowing them to double their advertising revenue in a year to 6 billion, a solid 3rd place lead in the market.
According to a new staggering data retailers should now officially be scared of Amazon taking over the e-commerce market completely.
During the study more than 2000 randomly chosen individuals in the U.S., these consumers had purchased something from Amazon in the last two years. The study showed that more than three-quarter of consumers make their way directly to Amazon when they are ready to purchase a specific product. The study posted by Feedvisor, allows us to understand the thought process that goes into each purchase.
It’s no surprise that more and more advertisers are spending more time and more money on their Amazon business. In the past, the main two places that advertisers would spend their money on would be Google search and Facebook. As the customer shopping habits have changed so has the advertising landscape.
In the last two decades, we have seen Amazon evolve from a seller of goods to become a conglomerate active in other areas like digital media, devices and logistics. The retail giant from Seattle, was founded in 1994, and has continued to redefine itself and now holds the title of the world's largest internet retailer.
Moreover, online brands that wish to stay relevant must succeed on Amazon. A variety of digital commerce executives offered strategies for doing so at an Amazon and Me workshop at the Internet Retailer Conference and Exhibition in Chicago. Below are six key insights for winning on Amazon:
With years of experience under our belt, our co-founder, Harris Sterling, recently sat down with Independent Retailer to explain the intricacies of selling and managing a brand on Amazon. Click here to read his interview and to find out how we can help you build your brand or product on Amazon!
READ HERE: Maximize Your Amazon Listing with The Starren Group - Independent Retailer
Amazon is the elephant in the room. According to the Internet Retailers Conference and Exhibition that took place earlier this month in Chicago, $4 out of every $10 spent online in the U.S. is with Amazon (43%). Currently, there are approximately 80 million Amazon Prime members – that’s 64% of households in the U.S.
In a recent announcement, Amazon revealed they would be offering free shipping (without a Prime membership) on orders of only $25 or more. This is in response to Walmart, which in January of this year, started offering free shipping on purchases over $35 – no membership fee necessary. In response, Amazon started to offer free shipping (without a Prime membership) on orders of $35 or more but are now lowering it by an additional $10.
Contact Us to learn more about The Starren Group and how we can help you leverage Amazon to grow your business.