The attention-grabbing business in the USA is wide, and anyone who wishes to sell a service, idea, or product needs potential customers to be interested. Last year alone approximately $212 billion was spent to achieve this task alone. Most of which is directed towards online advertising. To be specific a great deal of sellers have now turned to Amazon for their advertising needs. Allowing them to double their revenue in a year. Making it's $6 billion a solid 3rd place lead in the market.
Let us start by focusing on Amazon Advertising, making sure we do not include Amazon retailer, or Amazon Web Service provider. According to the Wall Street Journal, approximately $212 billion was spent last year in advertisement. 10% more than the year before. The 10% increase did not come as a surprise, the only surprise was Amazon being able to double their ad revenue.
One of the main reasons behind it's booming growth is it's usage, and dedicated Prime members. Research shows that more than 75% of consumers start their research at Amazon. Bypassing Google and other resource centers to take the matter directly to the source.
Since the matter is not a hidden one, more sellers are looking to advertise directly on Amazon rather than wasting their money and attempts on platforms such as Google, and Facebook. Taking the matter directly on the platform that sells them holds a great deal of benefits. For instance, you already have potential customers looking for products. Meaning, they are interested in making a purchase, to begin with.
In addition, Amazon is able to offer customers better advertisement placements based on their customers track and record. Allowing sellers to grab attention to potential buyers and pulling them in before they set their eyes or heart on another product. Offering easy grasping capabilities that are lost on platforms such as Google & Facebook.
Amongst the fact that Amazon has loyal and returning customers who are bound to spot sellers advertisements. With a set purchase every week or month by Amazon prime members, sellers have a much wider chance to make a sale then on any other platform. This paired with an easy to setup advertisement service is what takes Amazon to the next level of advertising. Allowing you to advertise in style, and while keeping your true stance.
Contact Us to learn more about The Starren Group and how we can help you leverage Amazon to grow your business.