The attention-grabbing business in the USA is wide, and anyone who wishes to sell a service, idea, or product needs potential customers to be interested. Last year alone approximately $212 billion was spent to achieve this task alone. Most of which is directed towards online advertising. To be specific a great deal of sellers have now turned to Amazon for their advertising needs. Allowing them to double their advertising revenue in a year to 6 billion, a solid 3rd place lead in the market.
According to the Wall Street Journal, approximately $212 billion was spent last year in advertisement. More than 10% than the year before. Surprisingly the 10% increase did not come as a surprise, the only surprise was Amazon being able to double their ad revenue.
One of the main reasons behind it's booming growth is it's usage, and dedicated Prime members. Research shows that more than 75% of consumers start their research at Amazon. Bypassing Google and other resource centers to take the matter directly to the source.
Since the matter is not a hidden one, more sellers are looking to advertise directly on Amazon rather than wasting their money on other platforms such as Google and Facebook. Taking the matter directly on the platform that sells them holds a great deal of benefits. For instance, you already have potential customers looking for products. Meaning, they are interested in making a purchase, to begin with.
In addition, Amazon is able to offer customers better advertisement placements based on their customers track record. Allowing sellers to grab attention to potential buyers and pulling them in before they set their eyes or heart on another product.
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